As a technology company providing solutions to the financial services industry, Synthesis aimed to speak to marketing managers in a way that appealed to their creative side while also highlighting how Synthesis’ services make their lives easier. We developed a brand idea that hinged on how Synthesis streamlines the communication process. To bring this to life, we were inspired by their current logo (which includes a piece of paper) to incorporate elements from nature, illustrated via origami. This approach set Synthesis apart both visually while also establishing an ownable brand idea unlike all the rest.
8/4/14 - New nature-inspired Synthesis website live
8/1/14 - Website reveal: Unlimited Tan
When Unlimited Tan, Chicagoland’s premiere tanning destination, wanted to implement a youthful approach to attract new customers, we developed a strategic marketing plan that centered on social media outreach. This included an overhaul of their website, several social campaigns, as well as creating and sketching Summer, the voice of the brand. We also design in-store posters, menus, ads, postcards and billboards that drive current promotions.
7/7/14 - Social sweeps for Tape-Ease helps you DIY without the sigh
Tape-Ease, makers of a multi-purpose tool that allows accurate, one-person measuring, wanted to increase sales and overall brand awareness. To accomplish these goals, we launched a microsite and social networking campaign titled DIY Without the Sigh that drove people to purchase the product and learn more about the product benefits. Using a bright color palette and wood grain to illustrate the crafty nature of the product, we carried through the brand’s helpful yet playful feel to help establish a relationship with Tape-Ease’s target audience.
5/13/14 - JB Chicago Featured in Marketo
12/9/2013 - Steve Gaither quoted in Web Designer Depot
11/11/2013 - JB Chicago hiring an Account Management Intern
JB Chicago is looking for an intern!
We’re an integrated marketing agency that uses big ideas, unique solutions and creative approaches to help companies develop and execute strategic marketing programs. Whether we are conducting B2B outreach, trying to change perceptions, increasing visibility or making a splash, the JB Chicago team works hard to help execute solutions for any need.
If you want to be a part of this amazing team of professionals who love what they do, email us at firstname.lastname@example.org.
-Support our social media campaigns by helping with daily messaging and seeding
-Participate in brainstorming sessions for various marketing campaigns
-Assist design team with imaging, ideation and project management
-Write for our blogs and maintain JB social media
-Help with RFPs and PowerPoint creation
-Aid in administrative duties, such as research for potential clients, answering phones, scheduling, etc.
-Passionate about social media
-A go-getter who wants to be “in the know” of all aspects of marketing
-Organized and able to multitask
-This is a paid internship.
-Hours are flexible.
5/28/2013 - Steve Gaither to Speak on AllTwitter Conference Panel
What is Twitter? Sure, it sounds like a silly question, but how would you answer? Seemingly a simple tool where one sends updates on what they’re currently doing or eating, Twitter has become much more complex since its first tweet via SMS. So what is it? A media or tech company? What is it aiming to be? Where will it stand 5-10 years from now?
Our very own Steve Gaither, President and CEO of JB Chicago, will be answering all of these questions as a panelist at the AllTwitterConference in San Francisco on June 4. Comment below with your thoughts on what Twitter is and if you will be attending this conference! For more information, please click here.
4/10/2013 - Steve Gaither mentioned in Crain’s Chicago Business
Steve Gaither, JB Chicago president and CEO, was quoted in yesterday’s Health Care section of ChicagoBusiness.com. Read Steve’s thoughts regarding Edward Health Services Corp. changing its name after a merger, and how it might affect the company in the future, here.
2/5/2013 - JB Chicago Begins “Fruitful” Relationship with GoodBelly
In November of last year, JB Chicago had the privilege of working on a social networking campaign with GoodBelly, a probiotic juice drink company. The result: unprecedented engagement and ROI –and thus, the foundation for an exciting, new relationship was formed.
To kick off the new year, JB Chicago worked with GoodBelly on a new campaign, appropriately named “Go with Your Gut in 2013.” With a focus on doing the most good for yourself and others, this reflects the type of relationship GoodBelly has had a reputation of maintaining with its customers.
The “Go with Your Gut in 2013” campaign entails a 12-day challenge, through which the audience is encouraged to live a healthier lifestyle. Additionally, users can enter to win $100 gift cards from lululemon and Whole Foods Market — or the grand prize: the Ultimate Resolution package, which includes a Vitamix blender and a personal consultation with a dietitian. Participation is easy, thanks to Facebook Connect. And for every share on Facebook and Twitter, $1 is donated to the Chrohn’s & Colitis Foundation of America.