JB Chicago is Agency of Record for BioVittoria USA
Chicago, Illinois — JB Chicago, an integrated marketing agency, announces its partnership with BioVittoria, the world’s largest producer and processor of monk fruit. JB Chicago will provide marketing and communications services to raise awareness about BioVittoria’s monk fruit concentrate – a unique, all-natural, calorie-free sweetening ingredient made from monk fruit.
"We are honored to partner with BioVittoria and will continue to use our strengths in branding and social media to boost their marketing strategy,” said Steve Gaither, president and CEO, JB Chicago. “We are building an army of advocates so that once products are released, monk fruit will have an eager audience.”
To further educate the public about monk fruit, JB Chicago has begun to execute a strategic plan which will utilize consistent messaging and targeted outreach to increase and manage consumer awareness by means of social media. JB Chicago has already helped to establish the monk fruit identity with a new BioVittoria logo and website redesign guidance, while currently developing several marketing initiatives for upcoming events.
“JB Chicago is a great resource for us, providing a variety of strategies to help grow the monk fruit brand,” said Paul Paslaski, vice president of sales and marketing for BioVittoria. “We are excited to see where our combined efforts will take us as the brand grows.”
BioVittoria is headquartered in Hamilton, New Zealand and is the world’s largest producer and processor of monk fruit. BioVittoria has created a vertically integrated value chain which includes seedling cultivation, harvesting, processing and product formulation of monk fruit. For more information, visit www.biovittoria.com and www.monkfruit.org
ABOUT JB CHICAGO
JB Chicago (www.jbchicago.com) is an integrated marketing agency built on providing sound marketing solutions. Founded in 1995, JB Chicago offers everything from creative services to website development, internet marketing to social media strategies, and sales promotion to public relations.