To further educate the public about the NHCA and Passport Rehabilitation’s programs and services, JB Chicago will execute a strategic plan which will utilize consistent messaging and targeted outreach. JB Chicago is currently developing the brand identity, as well as a stronger web presence and online strategy for NHCA.
“We have a solid brand with a lot of history, and JB Chicago is assisting us in taking that brand to the next level,” said Kelly McCallister, vice president of marketing and business development, National HealthCare. “By means of website redesign, creative logo updates and a strong push for our Passport program, we are excited to see even more great things to come out of this continued partnership.”
ABOUT NATIONAL HEALTHCARE ASSOCIATES
National HealthCare Associates offers skilled nursing services as well as extensive programs for short-term rehabilitation and post-hospital care in areas including orthopedic, cardiovascular, neurological, and post-surgical recovery and rehabilitation. NCHA manages the care of more than 4,400 patients and residents and employs more than 5,500 professional caregivers and related staff. The Passport Rehabilitation program is aimed at helping our patients and their families return to the best quality of life possible following a hospitalization or an acute medical episode through individualized occupational, physical and speech language therapy.
ABOUT JB CHICAGO
JB Chicago (www.jbchicago.com) is an integrated marketing agency built on providing sound marketing solutions. Founded in 1995, JB Chicago offers everything from creative services to Web site development, internet marketing to social media strategies, and sales promotion to public relations — and everything in between.