Social Media Campaign Introduces Milk in Shelf Stable Cartons as Healthy Halloween Handout
(October 7, 2009)
Moms looking for healthy options at Halloween have a new treat to offer: milk in single-serve, shelf stable carton packaging that is a nutritious and delicious alternative to the usual Halloween candies. To help educate moms about the benefits of shelf stable milk in cartons, Tetra Pak has launched the “Trick or Treat Me” social media campaign that provides games, information and coupons for shelf stable milk in cartons.
Axe Canada Flirts with Magpie Tweeters
(March 16, 2009)
Axe Canada launched its "Tweet Me, I'm Irish" campaign for St. Patrick's Day this week, leveraging the Twitterati to build better pick-up lines through Tweetmeimirish.com. The site, created by JB Chicago, allows Tweeters to customize and send messages, and to vote on their favourite selections - the most popular of which so far have been "Stimulate me, I'm the economy" and "Rock me, I'm paper."
