USI, a growing insurance and financial brokerage firm, acquired local agencies to promote their regional growth and offered cross-selling of services, but the company wanted to have a greater impact on the national market through a common brand. USI asked that JB Chicago create a uniform brand and identity in the Midwest region to help cross-sell their suite of services across market demands.
To create logo and identity for the Midwest office, JB Chicago developed standardized graphics for proposals, RFP response and forms; collateral, advertising and tradeshow pieces; and a Web site built for conversion.
The Midwest office branding and cross-sell initiative has been a key to the success of the organization. USI has successfully gone public and is now recognized as a top brokerage firm in the U.S.
