JB Chicago has worked with Cardinal Fitness since 2003, serving as its full service marketing agency. In line with the company’s aggressive growth plan, JB Chicago developed a social networking outreach program and Web site redesign for Cardinal Fitness.
The plan, which went into effect in early 2010, began with a redesign of both home pages while keeping the Cardinal Fitness identity consistent. The new site is search engine optimized and custom-made, with a strong calls to action for potential and returning customers, namely coupons.
Upon completion of site redesign, JB Chicago implemented a social networking program for Cardinal Fitness. Using Facebook, Twitter, blogs and Web sites, we reached out to those interested in health and fitness. Those influencers were driven to the Web site, where they were compelled to share the coupons with others. This created the viral elements necessary for the campaign to spread across all social media outlets.
