Catalyst Exhibits offers a full-service approach to meeting its clients' trade show needs through in-house design, fabrication, implementation of exhibit programs and display elements. The company already had a Web site with strong SEO and PPC capabilities, so JB Chicago came onboard to concept and develop three industry-specific blogs, then increase visibility through online promotion. Using Twitter outreach, users were driven these retention points, thus increasing Catalyst visibility as well as conversion.
In less than three months nearly 16,000 qualified clicks have been made on Catalyst blog links, and Catalyst Exhibits asked JB Chicago to continue the blog promotion beyond the initial phase.
