Tetra Pak, one of the world's largest suppliers of packaging systems for milk, fruit juices and drinks, and many other products, wanted implementation of a social networking campaign that coincided with Halloween. JB Chicago worked in conjunction with Hershey’s, Organic Valley and World Wildlife Fund to create and execute a successful campaign on Facebook, Twitter and the Web. Parents were encouraged to hand out chocolate milk in Tetra Pak containers, and each time they interacted with the online application, a donation was made to WWF.
By utilizing viral and social networking components, the audience was engaged and was inclined to share the message. Over 112 million impressions were achieved, and over 90,000 Hershey’s and Organic Valley coupons were printed — creating brand awareness that kept the Tetra Pak name relevant and top-of-mind.