Integrated Marketing Communication (IMC) - A management concept designed to make all aspects of marketing communication, such as advertising, sales promotion, direct marketing and public relations, work together as a unified force rather than permitting each to work in isolation.
Marketing can’t be good, fast and cheap. Anyone who makes that claim probably has a magic bullet, flying carpet and the ability to be in two places at once. But by thinking smartly, it can be on-point, timely and cost-effective.
The JB Chicago marketing approach identifies the best mix of integrated marketing solutions for the unique needs of your organization. We never recommend a "one fit for all" plan. Instead, we use our integrated marketing approach to craft a strategy that ties directly to the people you need to impact. By identifying your communication goals, we can determine the best marketing tactics for your money.