APPROACH

INTEGRATED MARKETING COMMUNICATION (IMC) A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.

Marketing can’t be Good, Fast and Cheap. Anyone who makes that claim probably has a magic bullet, flying carpet and the ability to be in two places at once.

The JB Chicago Marketing Approach is to identify the best mix of marketing solutions for the unique needs of your organization. We never recommend a “one fit for all” plan or an “all your eggs in one basket approach.” Instead we focus on identifying the marketing tactics that will meet your communications and business goals.

And sorry, we just can’t promise you pie-in-the sky results for cheap. Frankly, it just doesn’t work that way. Instead we look at your business and communication needs, goals and timetable to devise the best strategy and value for money.

This “integrated marketing approach” allows us to help you craft a plan that fundamentally ties to the audiences you want to reach and the people you need to impact. And we work within your budget and timetable to accomplish goals based on the parameters of the project.

While we can’t work miracles, we do give our clients 110 percent. This unique blend of customer attention and marketing savvy gives our clients results and the most bang for the buck!

To learn more, call JB Chicago at 312-442-7223 or e-mail us at solutions@jbchicago.com.